Amazon goes into the holidays with magnified store presence

Phys.org| Mon Nov 20 10:05:04 EST 2017
This Tuesday, Sept. 26, 2017, photo shows Pikmi Pops from Moose Toys on display at the 2017 TTPM Holiday Showcase in New York. Some of the hottest toys this year are LOL Surprise and Pikmi Pops. These and similar toys hide small stuffed animals or dolls inside plastic balls that are wrapped in several layers of packaging. Kids peel each layer, revealing tiny bags filled with trinkets, stickers, messages or other doll accessories as they go. (AP Photo/Richard Drew) Amazon goes into the holiday season with a newly magnified brick-and-mortar presence, giving it more opportunities to sell its Kindle e-readers, Fire tablets and other gadgets.

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