eBay leans on AI to help curate for the holiday season

CNBC| Mon Nov 20 10:00:09 EST 2017
This holiday season, eBay wants its technology — and vast marketplace — to help you be a bit more unique in your gifting. "If we know you like superheros, there's a world of things on eBay you don't even realize we have," said Bradford Shellhammer, eBay's head of personalization and engagement. eBay operates one of the world's largest online marketplaces. It had 168 million active buyers as of the third quarter of this year. Its size — and the breadth of its offerings — has been a point of distinction when compared against Amazon. "Don't shop like everybody else" is the theme of one of its holiday advertisements. The challenge, though, has been making sure eBay shoppers find and buy those it..

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