Stitch Fix IPO sees orders coming in under range

CNBC| Thu Nov 16 10:52:11 EST 2017
Stitch Fix has touted its profitability, but its earnings have waned Company will soon need to pay more for marketing, as word of mouth impact has tapered Investors were worried about disappointing performances of Snap and Blue Apron CNBC.com Online personal shopping company Stitch Fix is likely to price its IPO below its targeted $18 to $20 range and roughly $1.8 billion valuation, the Wall Street Journal reported on Thursday. It is more likely to price the IPO at $15 to $16 a piece. Stitch Fix founder, Katrina Lake, will no longer sell $1 million of her shares in the offering, the news service added. The company did not have an immediate comment. The underwhelming IPO highlights the challe..

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